L’Heure est grave

TV branding
Client: Toast Studio | Télé Québec

 «L’Heure est grave is a bold event-driven variety TV show that is freely inspired by current events to address trends, deal with the phenomena behind the news and dissect social issues through art and culture.»

The project uses abstraction to reduce to the simplest expression scenes of dissent, confrontation, submission and instability, to represent the current social issues in the greatest possible universality.

Credits:

Opening title sequence directors: Elizabeth Laferrière & Rémi Vincent
Art direction & design: Elizabeth Laferrière
Motion design: Rémi Vincent
Original music: Francis Boudreau (Réservoir Audio)
TV Show director: Patrice Ouimet